B2B Marketing Outsourcing and B2B Sales Outsourcing Companies allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. Communication is a skill that creates formidable relationships with consumers that make your brand unique. communication is a skill that creates formidable relationships with consumers that make your brand unique. When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.